For Cystic Fibrosis Canada, my team and I built a campaign that appropriately highlights the horrific symptoms Cystic Fibrosis. Symptoms so awful, we agreed they belong in fiction. Using a new abbreviation for the disease (Cy-Fi), I designed some classic sci-fi posters to expose the challenges of Cystic Fibrosis in a dramatic, yet not disturbing or guilty, display. The Day of 1000 Shoes is an event we designed to return Shinerama (Cy-Fi Canada's fundraiser) to its roots. Hoping to pit post-secondary schools against each to break the Guinness World Record for most shoes shined, for the sake of Cystic Fibrosis research.
Creative Team: Katelyn Landry, and Alex Brekelmans
